Keywords
Personal Branding
Digital Platforms
Professional Identity Integration
Career Development
Media Space Dynamics
Algorithmic Content Visibility
Ethics of Digital Self-Promotion
Categories
How to Cite
Abstract
Self-marketing has gained particular relevance in the digital age, where personal branding has become a crucial component of professional self-realization. This study adopts a comprehensive approach that combines theoretical analysis of self-marketing with empirical data collected through an online survey conducted among students from higher education institutions in KRG. The article delineates the key elements of self-marketing essential for developing a personal brand and the tools for their implementation. Depending on specific objectives and chosen methodologies, the strategies of self-marketing are categorized into distinct types, ensuring flexibility and adaptability in their application. Particular emphasis is placed on digital platforms as vital channels for promoting personal brands, where the integration of professional and personal identities within the media space is increasingly evident. The research findings synthesize and systematize the primary digital platforms utilized for personal brand development while identifying barriers to implementing self-marketing strategies and addressing ethical considerations in personal brand promotion. A marketing study was conducted to empirically assess the effectiveness of self-marketing, analyzing its impact on student's career prospects and readiness for professional self-realization. This research identified the key factors contributing to personal brand development and formulated practical recommendations for leveraging self-marketing in professional growth.
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