Słowa kluczowe
macroeconomics
trends
sustainable development
beauty industry
entrepreneurship, Ukraine
Kategorie
Jak cytować
Abstrakt
The presented paper focuses on the changes in the beauty market due to pandemic limitations, social isolation, and economic shutdown. The research hypothesizes that social and economic life will not return to previous approaches and routines; we face the new reality as consumers and entrepreneurs. The success of the business, recovering, and developing the economies depends on how quickly the characteristics of this new will be identified. We focused on the beauty industry segment in the world and Ukraine and highlighted the overall inclinations from business perspectives and predispositions from the consumer one. The basis for the industry development will be sustainability and authenticity.
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Artykuły opublikowane w Zeszytach Naukowych Wyższej Szkoły Finansów i Prawa w Bielsku-Białej (tytuł równoległy: Scientific Journal czy Bielsko-Biała Szkoła Finansów i Prawa) są bezpłatne i udostępniane w trybie online (licencja Creative Commons Attribution CC-BY-NC 4.0). Wydawca nie ponosi odpowiedzialności za dostarczony materiał graficzny. Wersja drukowana to oryginalna wersja wydanego czasopisma. Odpowiedzialność za treść spoczywa na autorach, a nie na czasopiśmie.