Abstract
The research aims to outline strategic directions of the competitive policy of education development in Ukraine considering the content component of the educational process. The conceptual foundations of administrative mechanisms application in education, taking into account new challenges for the educational system, are characterized. The practical nature of the educational process is substantiated and the main features disclosing it are emphasized (longevity, cyclicality, and components as determinants of its content). The components of the educational process are mapped and explained for all levels of education. The article determines various criteria of public governance applied to secure the competitiveness of educational establishments. The nature of competencies-personnel synergy of educational process improvement in terms of motivation is mapped. The main parameters in education are analyzed, namely, the dynamics of average monthly wages in education are defined. The priorities of educational process improvement in educational establishments of Ukraine are determined.
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