Keywords
macroeconomics
trends
sustainable development
beauty industry
entrepreneurship, Ukraine
Categories
How to Cite
Abstract
The presented paper focuses on the changes in the beauty market due to pandemic limitations, social isolation, and economic shutdown. The research hypothesizes that social and economic life will not return to previous approaches and routines; we face the new reality as consumers and entrepreneurs. The success of the business, recovering, and developing the economies depends on how quickly the characteristics of this new will be identified. We focused on the beauty industry segment in the world and Ukraine and highlighted the overall inclinations from business perspectives and predispositions from the consumer one. The basis for the industry development will be sustainability and authenticity.
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The papers published in the ASEJ Journal (alternate title: Zeszyty Naukowe Wyższej Szkoły Finansów i Prawa w Bielsku-Białej) - published by the University of Applied Sciences in Bielsko-Biała, are online open access distributed (Creative Commons Attribution CC-BY-NC 4.0 license). The Publisher cannot be held liable for the graphic material supplied. The printed version is the original version of the issued Journal. Responsibility for the content rests with the authors and not upon the Scientific Journal or Bielsko-Biala School of Finance and Law.