The features of anticipative marketing in the process of products promotion.


anticipative marketing
cognitive data
mass individualization
customer profiles


How to Cite

Krykavskyy, Y., Kuryliak, O. and Fihun, N. (2020) “The features of anticipative marketing in the process of products promotion”., Scientific Journal of Bielsko-Biala School of Finance and Law. Bielsko-Biała, PL, 24(2), pp. 15–21. doi: 10.5604/01.3001.0014.3307.


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