Assessing commercial attractiveness and resilience of a plan for starting a new small business
pdf

Keywords

business planning
starting a new business
simplified business plan
business resilience

Categories

How to Cite

Szreder, J. and Walentynowicz, P. (2025) “Assessing commercial attractiveness and resilience of a plan for starting a new small business”, Scientific Journal of Bielsko-Biala School of Finance and Law. Bielsko-Biała, PL, 29(2). doi: 10.19192/wsfip.sj2.2025.4.

Abstract

The purpose of the article is to present a method developed by the authors, intended to increase the likelihood and number of cases of developing a plan for starting a new business by budding entrepreneurs. This is because in practice there is a clear gap in this area. The study uses the authors' didactic and empirical experience, the method of analysis and synthesis of literature and Internet sources, and the method of didactic experiment. As a result of the process undertaken, a simplified business plan method was developed and preliminarily verified as a remedy to the problem of the low level of development of planning documents by novice entrepreneurs in the situation of their establishment of business activities.   Since the results of the conducted experiment seem promising, the authors hope to disseminate and effectively use the method in practice. At the same time, as a result of the publication of the article, they hope for its review and further verification among experts in science and practice.

https://doi.org/10.19192/wsfip.sj2.2025.4
pdf

References

Archibald C. (2023), Business Planning Behind the Numbers: The Statistical Case for Strategic Business Plans. November 13, https://plannit.ai/education-center/business-planning-behind-the-numbers-the-statistical-case-for-strategic-business-plans , accessed May 10, 2025.

Bolesta-Kukułka, K. (2000). Managerial decisions in management theory and practice, Scientific Publishing House of the Faculty of Management, University of Warsaw, Warsaw.

Burke, A., Fraser, S., & Greene, F. J. (2010). The multiple effects of business planning on new venture performance. Journal of Management Studies, 47(3), pp. 391-415.

Cybul S. (2023). Brainstorming - what is it all about? https://wenet.pl/blog/burza-mozgow-na-czym-polega/, accessed May 28, 2025.

De Bono E. (2007), Thinking laterally. Ideas against patterns. Published by OnePress, Helion, Gliwice.

Dębkowska, K., Klosiewicz-Górecka, U., Szymanska, A., Wejt-Knyzewska, A., Zybertowicz, K. (2024), Mikrofirmy pod lupą w latach 2019-2023, Polish Economic Institute, Warsaw.

CSO, Active businesses in Q4 2024, https://stat.gov.pl/obszary-tematyczne/podmioty-gospodarcze-wyniki-finansowe/przedsiebiorstwa-niefinansowe/przedsiebiorstwa-aktywne-w-4-kwartale-2024-r-,42,1.html?contrast=black-white, accessed May 09, 2025.

How to write a professional business plan. A Guide for Entrepreneurs (2013), WFirma.pl, Wrocław, https://poradnikprzedsiebiorcy.pl/-e-book-jak-napisac-biznesplan, accessed 10.05.2025.

Krystian M., Zaskórski P. (2023), Artificial intelligence in business improvement, Modern Management Systems, Vol. 18, No. 4, https://www.researchgate.net/publication/380685355_Artificial_intelligence_in_business_improvement , accessed May 31, 2025.

Kuchina S O., Kitchenko O.M. (2016), The Analysis of Common Mistakes in Preparing a Business Plan, BIZNESFORM, No. 12, https://www.business-inform.net/main/ , accessed 05.06.2025.

Kujszczyk B., Guide of the Beginning Entrepreneur. First steps in business, Provincial Labor Office in Warsaw, Warsaw 2015.

McFarlanda A. (2025), 9 best business plan generators, https://www.unite.ai/pl/business-plan-generators/, accessed, May 31, 2025.

Osterwalder A, Pigneur Y., Creating business models. A visionary's handbook. Published by OnePress, Helion, Gliwice, 2022.

Palińska J. (2023), Management of a small enterprise (in:) L. Soloducho-Pelc, J. Radomska, A. Witek-Crabb (eds.), New trends in management. New trends in mamagement, Wyd. Uniwersytetu Ekonomicznego w Wrocławiu, Wrocław, pp. 132-145.

PARP, Description of Universal Managerial Competencies, Warsaw 2019, https://www.parp.gov.pl/storage/grants/documents/49/Opis_uniwersalnych_kompetencji_menaderskich_20190301.pdf, accessed May 28, 2025.

PARP, Report on the State of the Small and Medium-Sized Enterprise Sector in Poland 2024, https://www.parp.gov.pl/storage/publications/pdf/ROSS_2024.pdf, accessed 09.05.2024.

Parsons N. (2024), Do You Need a Business Plan? Scientific Research Says Yes. August 1, https://www.bplans.com/business-planning/basics/research/ , accessed 10.05.2025.

Pierścieniak M. (2016), The Business Model Canvas - a management tool for start-ups, Enterprise and Region, No. 8, pp. 56-64.

Ries E. (2012), The Lean Startup Method. Use innovative tools and create a company that will conquer the market. Published by OnePress, Helion, Gliwice.

Siemon C. (2023), Don't Burn the Business Plan:The Role of Business Plans for Start-Ups from a Systemic-Evolutionary Perspective, International Journal of Managerial Studies and Research (IJMSR), Vol. 11, Issue 12, pp. 7-18, DOI: .10.20431/2349-0349.1112002

Tokarski, A., Tokarski, M. and Wojcik, J. (2019). Business plan in Polish. CeDeWu Publishing House, Warsaw.

Walentynowicz, P. (2023). Commercial attractiveness of Industry 4.0 technology in the opinion of customers of the young generation. Zeszyty Naukowe Politechniki Śląskiej. Organization and Management, no. 182.

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Copyright (c) 2025 Jaroslaw Szreder, Piotr Walentynowicz

Downloads

Download data is not yet available.