Keywords
Object Petit A
Real Order
Symbolic Order
Jacques Lacan
Interpretation of Advertisements
Categories
How to Cite
Abstract
The article presents the Imaginary-Symbolic Model – an analytical tool inspired by Jacques Lacan's theory for studying the meanings of products in advertisements. The analysis focuses on the mechanisms that influence consumer desires through the Symbolic, Imaginary, and Real orders, as well as the strategic embodiment of the so-called “object petit a”.
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